PRSSA Supports World Arthritis Day

Well hello there:

It’s been far too long since my last post (and I apologize) but I have been such a busy bee lately! Let’s just say busy with lots of great things happening.—

When I think of non-profit work, one of my favorite quotes of all time (by Mother Teresa) always comes to mind.

“Do small acts with great love.”

Such few words but with great power and inspiration. I preface this by saying that I’ve had the opportunity this semester to work with an awesome non-profit organization through my University’s Public Relations Student Society of America (PRSSA) chapter. We have been working with the Arthritis Foundation to raise awareness of rheumatic and musculoskeletal diseases (RMDs) by promoting events (such as the Jingle Bell Run) and campaigns like the Wave for Arthritis campaign.

The social campaign, Wave for Arthritis, was a simple yet very effective campaign. Basically, participants from all over the world took a picture or video waving “at the camera” and then uploaded it to the website (http://www.worldarthritisday.org/waving) by October 12th. Participants would then include the number of people in the photo/video that were waving and included which country they were waving from. In the end, all photos were used to create a photomontage! The campaign resulted in over 60,000  participants from more than 80 countries! (Btw, the United States came in first with roughly 12,540 waves!) Incredible, right?

The Wave for Arthritis campaign supported World Arthritis Day (WAD) which is celebrated annually on October 12. WAD was established in 1996 by Arthritis and Rheumatism International (ARI). Some of the goals for World Arthritis Day include:

  • raising awareness of RMDs amongst the medical community, people affected by RMDs and the general public
  • influencing public policy by making decision-makers aware of RMDs and proactive steps to ease it
  • ensuring all people with RMDs and caregivers are aware of the vast support network available to them

Here are a few photos from the Wave for Arthritis campaign. Feel free to visit our Facebook page for more photos! (http://www.facebook.com/PrssaUniversityOfArkansas) THANK YOU so much to all of the students that participated and helped promote the campaign. You truly made a difference! 🙂

[More blog posts about the Jingle Bell Run coming soon.]

Have a great week!

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