Do you LoveIt?

Pinterest started off last year as a one-of-a-kind social bookmarking site. Indeed, Pinterest has become the go-to site for ‘pinning’ your favorite dinner recipe, dream wedding and not to mention the next fun crafty project. Many of us (back me up here, fellow ‘Pinteresters’) have spent countless hours pinning and re-pinning!

But for every great innovation, competition is bound to follow.

LoveIt is the new & latest social bookmarking site that launched this year. According to their web site, LoveIt is a “visual platform with powerful and collaborative tools for individuals and groups to discover, collect, organize and share the things they love via public or private collections.”

Being a Klout influencer, I received a Klout perk to try LoveIt in beta. As curious as I am, I resisted to try it out at first. It looked almost identical to Pinterest (not to mention I worked hard on my Pinterest boards). Why would I need another site to distract me? But after hearing a reference to LoveIt last week at work, I figured I would give it a try.

Here are a few differences between LoveIt and Pinterest:

Note: Pinterest uses boards, pins and likes. Whereas, LoveIt has the same concept but instead uses collections, images and likes.

Audience– LoveIt targets a wider range of user interests and age groups. Pinterest still remains heavily used by females. LoveIt hopes to change that by creating categories aimed closer to males. LoveIt also provides features for visual designers and the like to use as a form for easier communication and visual sharing.

Organization– Through LoveIt, you have the opportunity to customize your collections whether you prefer them public or private. You can also add a favorites section. You can edit, drag & drop and re-order.

Recommendations-Users can see recommendations when they click on an image as well as see similar collections or other users who have “loved” the same content.

Collaboration-Designers can also benefit from the collaboration feature of LoveIt by creating a private collection for their project and sharing it with as little or many people they choose. Users can gain artistic inspiration, share infographics and plan events.

So here are my thoughts: all in all, LoveIt is very much like Pinterest. However, it seems to me that LoveIt is much more structured, organized and it looks like there are still many exciting features to come!

With this being said, it is nice to be able to explore new ideas and concepts. So why not check out LoveIt? (Just limit your time).

Have a great week!


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